Westside Franchise India: How to Apply, Investment & Profits

If you are based out of India and looking forward to creating your own business, starting with a franchise is better than starting from scratch. 

It will save you from a lot of initial hassle and losses. But even for that, you need to know where to start or get info about the various franchise options. 

That is exactly when Franchise India comes to the rescue. With thousands of international and national brands to collaborate with, you will be able to find your dream franchisor and start your dream right away. 

Among the top trending brands which you can choose as your franchisor, today we are going to deal with Westside Franchise, which is one of the most reputed brands and a part of the Tata group. 

A Little About The Westside Franchise

This brand found its way into the market in the year 1998 and has never looked back. The operating head of Westside Franchise is Trent Ltd. group and it has been deemed as one of the fastest-growing brands when it comes to the retail market. 

It is one of the most sought-after fashion brands and has garment categories ranging from men, women and kids section- not to forget accessories. 

As of now, it has clothing from 22 designer labels and now includes other segments like perfumes and home furniture.

Though the brand was formed in 1998, the franchise business model came up two years later in the year 2000. 

It has been known for its seamless customer service, cutting-edge technology as well as creative designs. 

Since the day Westside came into being, there has never been a drop in its quality. 

Investment Cost And ROI of Westside Franchise

To get ownership of a Westside franchise, you need access to an area of about 2000 to 3,000 ft. for people with no dearth of capital and looking for a brand with a solid track record, Westside is the place to be. 

With an investment range of 1cr, one can anticipate a minimum of 18% ROI. Also, the Westside franchise owner has to pay a royalty of 10%. 

Not to forget the fact that the payback period on your capital is likely to be about 2-3 years and then you can see a considerable profit margin. 

Factual Overview About Westside Franchise

• A vision of Establishment- Tata Group always promises quality over quantity and this brand came up to invoke a better fashion sense and bring out the best of lifestyle brands. 
• Retail Operation- Right now, there are more than 200 outlets in total and is still showing gradual growth. There are numerous names under the Westside franchise like Zudio, Misbu, Start Bazaar and so on. 
• Diversified Products– The main reason why Westside has gained so much popularity is because of its unique products and one-stop standard platform for all clothing needs. It changes the sections according to passing trends and therefore, people can find the right kind of garment and accessories under the same roof. The price is also affordable so that people do not have to burn a hole in their pockets. 
• Unique Features- Westside is a collaboration of innovative fast fashion at unbelievable prices. Here you can find the best quality fabric within reasonable rates and therefore can be used for self-use or gifting purposes. 
• Focus On Customer Satisfaction– There is a 30-day return policy on the products which enhances customer satisfaction. Apart from that, there are well-informed employees, feedback forums as well as gift vouchers and bundle discounts for better customer retention. 
• Eco-friendly and sustainable approach– Westside Franchise is a brand that focuses on eco-friendliness and invokes a sustainable approach to waste management. 

Now let us read a bit more about the reasons why one should choose the Westside Franchise in the first place. 

Also read: Best Peter England Franchise Guide: Explore Costs, Investment, Benefits

Why Choose Westside Franchise in The First Place?

1. Reputation Matters-  Tata Group is a well-known brand and it is loyal to its customers which is why most people rely on them. Therefore, it can be a profitable business to choose West Side as the franchisor.
2. Full-proof establishment- The name WestSide has been known for years and therefore you can be sure about the longevity of the brand. It has been building its customer base for quite some time and has a lot of amendments for potential new customers as well. 
3. Customer commitment– This has been able to build a strong customer base and most of them are committed towards the brand. Most of the franchises have been able to benefit a lot because of the positive vibe that the brand is providing to all its customers.
4. Huge range of products- people will not be attracted to your business if you do not have the right kind of products on the shelves. Westside does the job of proper customer research and puts every relevant product in the inventory. Even when the trends are changing, customers flock to the store to get what they want.
5. Lucrative investment opportunity– the market position of this brand ensures that investors can get most of the profit. The new entrepreneurs who do not want to take any risk, westside is quite a popular option to pick up.
6. Customer-oriented approach- Westside always deals with the customers in a way that they leave the store satisfied. In case of any complaints, the issue is resolved promptly, thereby increasing the brand’s reputation even more. 
7. Industrial strength- the Tata group has been in the market for long enough to understand customers, the market, and the target demographics. Therefore you can make the most out of your business when you are standing beneath the umbrella of big brands like Westside. 
8. Holistic appeal- The entire investment package of Westside is quite appealing because it incorporates brand recognition and customer retention. hence it is quite a smart move to collaborate with this brand and own your franchisee while making a considerable profit.

Step-by-step method of investing in Westside Franchise retail business

• Just in case you want to invest in Westside franchisee, you should know that there are two available formats. You can go for the standalone store format or the shop-in-shop format. You have to understand the details of both of these formats before you put your money.
• Next, you have to think about the initial advancement, which is fully dependent on the location of the store. you have to invest a minimum of 1 to 2 crores and it will be inclusive of the interior set-up, marketing strategy as well as the initial inventory arrangement.
• You have to invest a minimum of 1 to 2 crores and it will be inclusive of the interior set-up, marketing strategy as well as initial inventory arrangement. Apart from the investment, you also have to take care of the royalty fee which depends on the sales made in that specific month.
• The application process is quite streamlined and it is done after detailed market research. You have to talk to the franchisee team to understand the requirements and then you can complete all the legal formalities in order to get the approval. 
• Once every legal documentation is done, you have to sign the franchisee agreement. Make sure that you have read the terms and conditions accordingly because once the documents are signed, you cannot change them.
• Talk to the Westside team when you are arranging the store because it has to be done according to the specifications set by the brand. Also, you need to adhere to the guidelines in order to maintain the quality standards of products and services. 
• Once everything is set up, westside will provide optimum support and training to all the employees to make the franchisee successful. The team will also plan for a grand launch of the store and do all sorts of marketing on the online and offline platforms. You can also provide your ideas for a grand promotional activity and participate in community events.
• Excellence in operation is what the stands for. The entire team will manage the inventory so that the new business owner does not have to undergo hassles. However, the business owner has to do proper research according to the market trends so brand growth becomes inevitable. 
• Make sure that you stay strict with the rules and regulations of Westside so that there is no compromise with product quality. 

What returns can you expect with the Westside franchise in India?

1. The initial franchise fee will be inclusive of the interior decoration and all infrastructural needs. Apart from that, you have to take care of the marketing, product installation and staffing. Apart from that, you have to take care of the marketing product installation and staffing.
2. As soon as you deposit the initial fee, you get to use the name of the reputed Westside brand under the Tata group. It will also give your brand the recognition that it needs along with a solid operative infrastructure.
3. All the ongoing expenses are taken care of for the smooth running of the franchise which will ensure that you can see potential growth in your business from day one.
4. There is a streamlined application process and even the approval doesn’t take much time. Most of the candidates who apply receive the approval to start their business under the umbrella of Tata which in itself is a huge kickstart that will help in the long term venture.
5. The franchisee support of Westside Franchise is very comprehensive because it mostly focuses on the success of entrepreneurs. They make proper approach with the help of easy training programs which is why every staff member is knowledgeable and efficient enough to operate the franchisee.
6. Right from the beginning it is not easy for the newbie business professional to understand the nooks and corners of the retail market.
7. That is where the expertise of excellent operational guidance comes into rescue. The West side gives proper commitment when it comes to ensuring success so that the new business owner does not feel any anxiety.

Check out this: Zudio Franchise: A Lucrative Investment in Fashion Retail

Specific benefits of involving in the Westside Franchise India

• The brand holds both regional as well as national-level campaigns to ensure proper marketing and promotion. There is a specific team that has excellent advertising skills which can bring new customers in no time.
• Brand Visibility is a bonus that you can get with Westside. You will be able to experience great customer traffic because the brand is so popular in general.
• The Tata group in itself is a giant with a lot of connections and the supply chain is never going to be a problem. You can always get fresh products from the best distributors in the market that will be ever-changing with the trending customer demands.
• There is a dynamic marketing system that caters to every age group no matter what their demands are. Therefore, the customers end up thinking of your brand as the only one-stop solution where they can get the clothing of their dreams. that calls for an extra profit margin that you can enjoy.
• There is continuous customer engagement planning which understands the needs of the customers and even the complaints that they might have. The smart ad advertisement techniques as well as feedback systems make the brand position better and satisfy all the customer expectations.
• Last, but not least this is a very competitive brand in the entire retail market. Because of its healthy competitive nature, Westside Franchise has been able to secure such a good ranking in the industry. 

Frequently asked questions

1. Is franchisee investment successful at Westside Franchise?

Since it is one of the fastest-growing brands in India, investors can be sure about the success rate. So if you are trying to invest in the garment business, nothing can be better than this brand.

2. What is the process to invest in the Westside Franchise?

If you are an interested candidate you can purchase the location as well as take a lease before contacting the franchiser. Then they will give you the specific guidelines and talk to you about the store decor and furnishings. If you agree to go by their terms and conditions, the only thing that is left to do is deposit the initial fee and you are good to go.

3. What are the support available from Westside Franchise?

The best part about investing in a brand is getting optimum companionship in the business venture. 

Westside Franchise is quite thoughtful when it comes to providing support to new business owners. Here are some of the categories in which you can expect ultimate support and those are listed below.

• planning the inventory
• Deciding the price of the products
• Lucrative offers
• Support for client acquisition
• Interactive measures with the client
• Obtaining a relationship manager
• Interior design arrange
• Detailed training manual

Now you must be thinking that there are certain risks associated whenever you are investing in a franchise. But you also need to understand that none of the business ventures are risk-free. 

Yet there is one thing that you can be assured about. Westside Franchise is a brand that has been continuing its journey without any loopholes and most of the franchises that they have acquired have been able to get profits so far. 

All you need is the right kind of attitude and innovative approach towards the brand to help it grow further.

Now let us understand what business insider news reporting says about this brand so that you can be sure about your investment.

What News Say

Did you know that the mother company of Westside Franchise, also known as Trent Ltd has been able to grow its profit margin by 43%? 

Compared to a total of 63 crores profit in the second quarter, it jumped to a whopping 113 crores which is no small feat. 

According to the insider news, most of the profit has been brought forward by Zudio because of its strong marketing campaign.

Since the day of its launch, it has been able to show its charm in the retail industry. 

It has gone in a neck-to-neck competition with all the other well-established brands of Westside Franchise. Therefore, you can rest assured that your store is going to make some of the best sales as well.

Final Words

Now that you know everything about how the Westside franchise model works and the entire business model of the same, you can go for the application process right away. 

Start by talking to the team that regulates the franchisee business models and know about the guidelines that you have to adhere to. 

You can even put some counter agreements that you differ with and make some relevant changes. 

Another good thing about investing early is that there are no hidden fees or commissions that you have to pay from the first day. 

After setting up the business, the brand will give you ample time to gain profits out of which the royalty will be asked for. 

So if you are new to the business world and want to play the game safe, the Westside franchise is a really good option.