Giani Ice Cream Franchise: Costs, Profits, Benefits, and How to Start

In the Food and Beverage Franchise business, it is really hard to find a name that has been in this business and earned so much faith and satisfaction among customers as Giani Ice Cream Franchise has.

This is a franchise which began with the extremely modest operation of an ice cream business in Delhi and since then has spread all over India with the mouth-watering offering of its traditional dishes of ice creams and desserts and their modern-day innovations in ice-creams.

For long, Giani Ice Cream Franchise has become an interesting investment proposition for Entrepreneurs who are willing to put their money in a Brand that has already matured in terms of earning profits.

Looking to embark on an enterprise of their own, the Giani ice cream Franchise not only includes the ownership of a brand well known but also a revenue engine with positive expected expansion.

This article takes a closer look into the specifics of the franchising business, elaborating on the history of the brand, its pros and cons including costs and how to get the franchise business.

About the Giani Ice Cream Franchise

Historical Background and Origins

Coming down to the beginnings of Giani Ice Cream, all takes one back to 1956 when Giani Gurcharan Singh, fond of making sweet delicacies, started his first ice-cream parlour at Giani-di-Hatti in the crowded Fatehpuri area of Chandni Chowk, Delhi.

After arriving in Punjab, Gurcharan Singh undoubtedly had his cooking skills but more than anything he had a purpose of creating this place where he could introduce people to fine-quality desserts and drinks.

Rabri-faluda and mango shake, both of which he mastered preparing, became instant hits and hence Giani rose to prominence in the walled city of Delhi.

In 1970, Giani’s eldest son, Gurbachan Singh, joined the business and carried it to a higher level. Because of this, he implemented his vision about the diversification of the customer base.

Vector surveys were carried out since the shop had the fortune of being frequented by unique implementers, politicians, as well as ordinary patrons whom Giani’s was known as a go-to place for some special treatments for its long-espoused delicacies.

Key Milestones

Giani Ice Cream’s most significant moment came at the brink of the starting century when the third generation of the Giani family led by Taranjit Singh took a bold step towards transforming the family-owned business into a fully-fledged franchised system.

In contrast to the first wave of the Giani Ice cream franchise, which was predominantly known for its traditional offerings like rabri-faluda, and gelato protein ice cream, there are more than 150 franchise outlets of Giani Ice cream franchise ice-cream parlour all over the country.

Current Market Presence

Currently, Giani Ice Cream has become a household name not only within the precincts of Delhi but also in many cities of the country.

The brand has adhered to a more classic and contemporary approach in terms of offering ice creams to suit every age group.

Be it the classic flavours enjoyed by the older generation or the healthier options designed for the millennials, Giani Ice Cream franchise has managed to appeal to various tastes.

Product Range

Giani Ice Cream Franchise has a wide variety of products available that suit every taste and preference. They have numerous gourmet recipes for mouth-watering sundaes and milkshakes and also healthy sugar-free ice creams and protein gelato options to satisfy all cravings.

Their emphasis on quality and the use of exotic recipes has helped sustain a majority of its clients over the years, despite the introduction of new and revolutionary products to attract other consumers.

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Key Details of the Giani Ice Cream Franchise

Brand Name and Industry

Giani’s Ice Cream falls under the food and beverages industry, particularly the ice cream and dessert department.

This brand is famous for serving an amalgamation of traditional Indian culinary styles and contemporary styles of ice creams.

Investment Range and Franchise Costs

The Giani Ice cream franchise cost is most often between INR 20 lakhs to INR 30 lakhs depending on certain variables such as geographical position, store’s area and the kind of franchise model opted for.

Franchise Fees: Giani levies introductory franchise fees vis-à-vis giving one the authority to run its business under that particular brand.

Royalty Fees: Every franchisee pays a royalty fee which is a portion of the monthly sales and is directed to the brand’s marketing and operational retention.

Setup Costs: In addition to the above, the franchisee will also have to consider the relocation costs- this includes fitting out the store, and purchasing equipment and stock.

Other Expenses: This incorporates costs such as those associated with promotion, local ads, and staff orientation.

Space or Setup Requirements

In terms of space parameters for establishing a Giani Ice cream franchise, such factors vary with the model adopted.

Nonetheless, for a standard outlet, one will require Approximately 250-500 square feet of space. In circumstances where less space is available, installing a smaller kiosk model is also an option.

The ice cream store design must include ice cream display cabinets, a preparation counter, and customer chairs, in case of a full store model.

In most cases, indoor designs will be clean, current and attractive to enhance the level of experience offered.

Product Range of Giani Ice Cream Franchise

Giani Ice Cream franchise boasts a great selection of range of products which is tailored to meet the varied tastes and expectations of a person.

Traditional Offerings: This market continues to offer the products that the brand has always had such as rabri-faluda and mango shakes, all of which still have devoted habitués.

Ice Cream Flavors: At the centre of the Giani brand is its varied ice creams produced ranging from the basic vanilla, chocolate and strawberry to the more exotic locally produced flavours.

Sundaes and Shakes: For lovers of desserts, Giani has a number of sundaes available as well as thick milkshakes.

Gelatos: Giani’s gelatos are rich in taste and smooth textured which gives a great sense of indulgence to its consumers.

Health-Conscious Options: Giani has also responded in the recent past to the unmet needs in the market for health-conscious customers by introducing no-sugar ice creams and protein (whey) gelatos.

Unique Selling Points (USPs)

Giani Ice Cream franchise has the following distinguishing traits:

Traditional and Modern Ingredients Collaboration: Excluding the use of many exotic flavours that help it a great deal in keeping its European heritage, the company strives to make sure that its products remain relevant and useful to the ever-changing market, for instance, health-oriented desserts.

High Quality: Due to the premium quality of the ingredients used, Giani’s ice creams are known for their pleasant creamy mouthfeel coupled with rich flavour.

Range: There is something for everyone in the brand’s extensive menu, which ranges from sundaes and shakes to diet desserts.

Franchise Models Of Giani Ice Cream Franchise

Giani Ice Cream franchise recognizes the importance of different types of investors and geographical locations in the development of franchise plans. Hence, it comes up with:

1. Full Store Model

In this case, what is set up is a net-new retail unit that sells the whole range of products from ice creams to shakes and even sundaes.

This model will cost more in terms of investment but its income earning potential sky’s the limit because of the wider range of products offered.

2. Kiosk Model

In this case, smaller and less costly establishments are erected in strategic locations such as malls and bus stations.

Because of this dimension, liner scaling only focuses on core products such as ice cream and shakes and operational costs are minimized.

3. Express Model

This model presents it in two-pot schemes such as smaller areas or even within mobile setups and offers only a selected few of the outlet’s products but assures fast returns on investment hence low operating costs.

Each model is crafted to suit a certain business environment and one can opt for any one of them depending on the finances, space, and the targeted market they wish to serve.

Giani Ice Cream Franchise Cost Breakdown

There are numerous Giani Ice Cream Franchise cost in India which include the following:

Franchise Fees: Between INR 5 lakhs to INR 8 lakhs.

Store Setup: This entails costs related to the interior decor, furniture, various equipment and the first batch of products. Be prepared to pay approximately INR 15 lakhs to INR 20 lakhs.

Other Costs: Advertising, hiring and educating new staff, and paying the usual royalty (around 6-8% of gross sales).

The total investment, however, in fact, bears differences from INR 20 lakhs to INR 30 lakhs although the nature of the model and its geography do play a part.

Profit Margin and ROI of Giani Ice Cream Franchise

Prominent ice cream chains like the Giani Ice Cream franchise benefit from healthy profits resulting from the comparatively cheap running costs of an ice cream business and the franchise’s strong brand recognition.

Typical Giani Ice cream franchise profit margin may reach values between 25% and 35%, depending on the site and the operational efficiency.

With an approximate ROI of 2-3 years, franchisees can sit back and relax because their equity will pay off in no time especially if the franchise is in a busy area like a mall, busy street or tourist attraction.

Space Requirements For Giani Ice Cream Franchise

If you are considering a full-store franchise, bear in mind that it would require approximately 250-500 sq. ft. of space.

Kiosk models on the other hand can stretch as low as 100 sq. ft.

The location also plays a key factor in that, high traffic locations would be preferable in a bid to increase the volume of customers and consequently the sales revenue.

Benefits of the Giani Ice Cream Franchise Investment

Well-Known Franchise: The Giani Ice Cream franchise comes with a pre-existing clientele and a well-reputed brand which provides instant recognition and respect.

Training and Support: The training and support involves an all-inclusive training of the franchisee in the issues of operations, marketing and customer service to enable smooth running of the business.

Marketing and Promotional Support: the Giani corporate team also assists the franchisees in conducting all types of marketing campaigns, digital marketing, and local advertising.

Scalable: After the first franchise is in place, there are a lot of avenues available to grow the business, whether it is more outlets or different models.

Documents Required for Giani Ice Cream Franchise

Valid Identification: Aadhaar card, PAN card, and proof of residence.

Monetary Records: Bank statements, a business proposal, and evidence of liquid assets.

Permits: Relevant licenses for the course of running any food business include FSSAI registration.

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How to Apply for the Giani Ice Cream Franchise Investment

1. Submit Inquiry: Interested investors may begin by getting in touch with the Giani Ice Cream franchise contact number of the team.

2. Document Submission: Submission of all the necessary documents such as financial proof and identity documents is needed.

3. Approval Process: After the application review, Giani will schedule interviews and carry out site visits.

4. Store Setup: After approval, the brand will assist you in the whole process of setting up your store from the interior design to the staff training. 

Frequently Asked Questions

1. What is the starting amount of investment needed?

The investment usually falls in the range of INR 20 Lakhs to INR 30 Lakhs as per the business model.

2. How long will it take to see the return on investment?

The return on investment is normally taken within 2-3 years depending upon the place and mode of working.

3. Will I be provided with any training and assistance?

Yes, Giani Ice Cream provides full-fledged training and help during operations and also in marketing and management.

Conclusion

Giani Ice Cream remains a viable time investment for any business-minded individual who has considered the idea of venturing into the food and beverage sector.

The ice cream brand has geographical locations, brand equity, excellent quality products, and a diverse product range making it a sustainable business model.

By taking the steps enumerated in this section and satisfying the prerequisites, investors can leverage the franchise’s enormous room for growth and be successful over the long term.

A Giani Ice Cream franchise has great benefits too, a rich and decades-old tradition coupled with constant changes and challenges in the market makes it a great business opportunity.