Levis

Founded in 1853, Levi Strauss opened a wholesale dry goods business in San Francisco, which eventually became known as Levi Strauss & Co. Recognizing the need for durable work pants, he teamed up with tailor Jacob Davis to create the first-ever jeans.

In 1873, they secured a U.S. patent for “waist overalls” featuring metal rivets at stress points. The iconic lot number “501” was introduced in 1890.

Today, Levi Strauss & Co. stands as one of the largest brand-name apparel companies in the world and a global leader in jeanswear.

We design and market jeans, casual wear, and accessories for men, women, and children under our renowned brands: Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen®.

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