Burger Singh Franchise: Investment, Opportunities and Benefits
We have read how fast food occupies a very crucial place in our lives, particularly in the urban sphere. Of all the varieties of fast food that have become one of the main favourites of all individuals living in concrete jungles, burgers remained one of the leaders because of their ease and broad appeal with flavour.
Burger Singh is the Indian version that gives a new twist to the good-old burger with the added Indian flavour, which would match any desi palate. A brand, the company has managed to carve out a space for itself in the highly competitive quick-service restaurant (QSR) industry in India.
If you are an entrepreneur looking for a way into the booming food and beverage industry, owning a Burger Singh franchise is an excellent business opportunity.
This article will include all the essential details, from the Burger Singh franchise cost, how to apply for a franchise, profitability, and much more.
About the Burger Singh Franchise
Founded in 2014 by Kabir Jeet Singh, the Burger Singh brand has made a revolution in the burger scenario of India. Burger Singh took the concept of American burgers and mixed it with spices in an Indian way to create something unique that resounds wonderfully well with Indian customers.
A unique marketing strategy, unique recipes, and a menu created in light of the Indian palate are its distinctive features. From the “Bihari Mutton Burger” to the “Amritsari Murgh Makhani Burger”, every dish explodes with flavours that are full of comfort.
The company now runs over 80 Burger Singh outlets across India and is growing rapidly within one of the most spectacular burger chain growths in the country. It also sports an international presence in London and has the potential to be scaled up worldwide.
Key Details of the Burger Singh Franchise
- Brand Name: Burger Singh
- Industry: Quick Service Restaurant (QSR) – Fast Food
- Investment Range: ₹30 lakhs to ₹50 lakhs depending on the franchise model
- Profit Margins: Typically around 25-30% with high potential depending on location
- Space Requirements: Minimum of 300-500 square feet for a compact outlet; higher for dine-in formats.
Why Choose a Burger Singh Franchise?
Burger Singh is more of an established player in the QSR space and has a niche product offering that goes beyond another fast-food brand.
Focused on an Indianized burger concept, it has created a niche which resonates well with the Indian consumer seeking taste and affordability as well. Here’s why you should invest in a Burger Singh franchise:
- The Menu Unique: Other than most QSR chains, which offer a standard menu, Burger Singh’s menu is deeply rooted in the Indian flavour domain and hence stands as a different one compared to the rest.
- Operative Support: Burger Singh has a wide support structure for franchisee Training, inventory management, supply chain logistics, marketing, and so on.
- Brand Recognition: With its presence in every nook of cities across India and a strong, undeniably, social media presence, Burger Singh is fast becoming the name of the house. Brand recall is very strong among millennials and Gen Z consumers.
- Solid Business Model: The franchise model is developed for profitability orders, with efficient and optimized processes where sales can easily be maintained throughout the business plus adequate supply chains and aggressive marketing support.
Market Overview and Growth Potential for Burger Singh Outlets
The past decade has been a boom time for the Indian food and beverage industry. The fast-food industry, specifically its burger segment, has grown leaps and bounds in recent times.
Urban lifestyles are changing, disposable incomes are on the rise, and the young population is growing; these factors will catapult this industry to new heights.
Also read: Can you Run a Franchise Part-Time?
Key Market Trends for Franchise:
- The popularity of Fast Food: With more and more penetration of even the tier-2 and tier-1 cities being urbanized, it naturally enhances the demand for quick and affordable food. A burger is something everyone loves, hence very popular at even non-metro locations.
- Indianized Flavors: Even as global chains such as McDonald’s and Burger King reign supreme in the international market, Indians demand much more in terms of flavours. Here’s where Burger Singh menu wins, for it gives India a desi twist on classic burgers.
- Increasing the Scope of Food Delivery Online: Rising food delivery apps such as Swiggy and Zomato have only increased the prospects for growth in the QSR space. Brands, therefore, can now reach an ever-wider group; even tier II and tier III cities have become possible addresses.
Franchise Models of Burger Singh
Burger Singh franchise models offer several models along the lines of its location, budget, and target customers. They ensure maximum efficiency and customer satisfaction with each model.
Compact Store (Delivery & Takeaway Only)
- Space Required: 300-400 square feet
- Investment Range: ₹ 30 lakhs to ₹ 40 lakhs
- Key Focus Area: It is especially for delivery and takeaway customers and is found to be suitable in high-density urban markets.
Full-Service Dine-In Store
- Space Required: 600-1000 square feet
- Investment Range: ₹ 40 lakhs to ₹ 50 lakhs
- Focus: Entirely a dining experience with ancillary revenue from visitors to the store.
Kiosk Model
- Space Requirments: 100-150 square feet
- Investment Range: ₹15 lakhs to ₹20 lakhs
- Focus: May be located in malls, cinema halls and high-footfall areas where space is relatively tight.
Burger Singh Franchise Cost
An investment in the Burger Singh franchise is quite a serious one, but it is not too heavy to prepare. The Burger Singh franchise cost in India is variable with the location and model selected, among others. Here is the breakup of the cost of a Burger Singh franchise in India:
- Burger Singh Franchise Fee: ₹8-12 Lakhs -one-time payment for brand rights, training, and support
- Store Setup and Interior Design: ₹10-15 Lakhs for designing, kitchen equipment, fixtures, and branding
- Initial Stock: ₹3-5 lakhs raw materials and packing.
- Technology: ₹1-2 lakhs for the POS system, the billing software, and the kitchen management tools.
- Marketing and Promotions: ₹2-4 lakhs for local market promotion and brand development.
- Staffing and Training: Salaries of staff along with the training provided by the brand.
Total Investment: ₹ 30 lakhs to ₹ 50 lakhs depending upon the store model and location.
Profit Margins and Burger Singh Franchise Profit Per Month
The Burger Singh profit margin franchise a month would be pretty good, going to the locality, operational efficiency, and successful marketing. The average profit margin in a franchise could range between 25-30%. Given below is a very basic estimation of probable revenue generated:
- Monthly Revenue: ₹6-10 lakhs based on footfall and location.
- Monthly Expenses: ₹3-5 lakhs comprising of staff salaries, rent, utilities, and raw materials.
- Month Average Profit: ₹2-3 lakhs after deducting all ongoing expenses.
Critical Issues to be Considered for Profitability:
The Burger Singh stores are kept at a place which will have a constant number of shoppers, malls, or food streets that will increase the income and revenues.
- Operational Efficiency: Sufficient handling of stock, quality checks, and less wastage are very important in supporting the profitability of this company.
- Marketing: Aggressive local marketing, tie-ups with food delivery applications, and proper social media campaigns are helping the brand create visibility and pull in customers.
Benefits of Owning a Burger Singh Franchise
Owning a Burger Singh franchise comes with a long list of benefits, thereby making for a good investment:
- Brand Strength: Burger Singh is a brand name well known and growing in the QSR space. Hence, there are more reasons for those loyal customers.
- Training and Support: With Burger Singh, you get comprehensive training programs, operational manuals, and continuous support to make your business flawless.
- Marketing Support: The marketing department of Burger Singh assists the franchisees by conducting local as well as national marketing campaigns so that it does not lose customers.
- Since Burger Singh has a proven business model, it certainly provides an opportunity for low-risk investment with high returns.
- Innovation in Menu: The brand always keeps its menu up to date with new items to satisfy the change in tastes of the customers, thus retaining them.
Documents required to apply for franchise setup
Documents needed to open Burger Singh franchise, you would need a spectrum of personal, business-related, legal, and property documents to come through eligible and apply:
Personal Documents:
- Identity Proof (Aadhaar, PAN, Passport)
- Address Proof (Aadhaar, Utility Bill, Lease Agreement)
- Recent Photographs (passport-sized)
Business Documents:
- Registration of business (GST, Trade License)
- Bank Account and statement of all accounts including savings
- Financial documents establishing investment capability (Bank statements, ITR )
Legal Documents:
- Franchise agreement by Burger Singh Local permits such as FSSAI license, Health Trade License, and Fire NOC
Property Documents:
- Lease/Rental Agreement or any ownership documents
- NOC from the owner if leased
- Blueprint or layout of property
How to Apply for a Burger Singh Franchise
Getting started with a Burger Singh franchise apply online is a straightforward process. Here’s a step-by-step guide on how to apply:
- Submit an Inquiry: Visit the official Burger Singh website and fill out the Burger Singh franchise application form. You’ll need to provide basic details, such as your name, contact information, and city of interest.
- Initial Discussion: After submitting your inquiry, Burger Singh’s franchise team will get in touch with you for a preliminary discussion about the franchise opportunity.
- Application Review: Submit your detailed application, which will include financial records, location details, and a business plan.
- Franchise Agreement: Once your application is approved, you’ll sign a formal franchise agreement with Burger Singh.
- Store Setup: After signing the agreement, the brand will guide you through the process of setting up your store, including layout design, kitchen setup, and staff training.
- Launch: Once the store is ready, the franchise team will assist in the grand opening and local marketing campaigns.
Check out this: Tikhi Gali Franchise: Cost, Profits, Fees, and How to Apply Online
Burger Singh Franchise Contact Number
For more details or to start the process of owning a franchise of Burger Singh, you can visit their official website. You can also directly get in touch with the Burger Singh franchise office or contact them via the Burger Singh franchise contact number available on their website.
Frequently Asked Questions
Q1: What is the Burger Singh franchise cost in India?
The Burger Singh franchise cost in India ranges between ₹30 lakhs and ₹50 lakhs, depending on the franchise model and location.
Q2: What is the typical Burger Singh franchise profit per month?
Franchisees can expect a monthly profit of ₹2-3 lakhs after operational expenses, with a profit margin of 25-30%.
Q3: Does Burger Singh offer training and operational support?
Yes, Burger Singh provides extensive training and operational support, including supply chain management, marketing, and staff training.
Conclusion
Burger Singh has carved a niche for itself in the overall competitive QSR market with Indianized menu offerings and excellent customer service. The franchise offers an extremely successful business model with a very reasonable range of investments.
Whether you are an established entrepreneur or a first-time investor, a Burger Singh franchise offers a very compelling opportunity to tap into the fast-growing QSR market in India.
This investment, with proper brand support and a carefully designed business model, has huge returns whilst offering some customers something unique in the whole fast-food world.
Craving success? Bring the unbeatable taste of Burger Singh to your city with your very own franchise! Join our rapidly expanding family and serve up our famous Indian-inspired burgers that customers can’t resist.
