Chhaswala Franchise: How to Launch, Profits, Support & Training

Are you interested in investing in a brand that perfectly blends tradition, uniqueness, innovation, and a thriving business model? If that’s a yes!!

Welcome to Chhaswala- a franchise that is redefining how people experience India’s favourite beverage, buttermilk (chass), healthily, while offering exciting opportunities for business for entrepreneurs like you.

Chhaswala does not believe in serving the “boring” and “traditional” drinks! Instead, they believe in serving the taste and experience with each sip of their drinks which has a modern and contemporary twist.

The Chhaswala franchise is designed for forward-thinking entrepreneurs who want to be part of innovation and a growing brand, offering refreshing and healthy beverages that are irresistible to every taste.

With Chhaswala’s range of beverages and flavours, established customer base, and successful franchise system, Chhaswala makes a proven and successful pathway for aspiring entrepreneurs in the booming food and beverage industry.

This blog is your go-to guide for everything you need to know to become a Chhaswala franchisee. By clarifying your initial doubts about why you should choose the Chhaswala franchise, franchise models and investment details, and operational and marketing support, we’ll walk you through every detail.

So, whether you’re a seasoned entrepreneur or you are looking to make up your first foray into the franchise world, Chhaswala is going to be the perfect blend of profit, purpose, and opportunity for you to become successful in the food and beverage industry.

Dive into the blog further to explore why Chhaswala can be a great move for you!

Why Choose Chhaswala Franchise?

Chhaswala stands out in the marketplace as it provides unique commitments and offerings. Chhaswala is especially known for its unique concept and signature dishes which have become a favourite among food enthusiasts. The brand’s dedication to consistency, exceptional taste, and customer satisfaction has paved the way for a robust Chhaswala franchise mode which offers both support and potential growth.

What Makes Chhaswala a Great Franchise Investment?

• Proven Business Model: Chhaswala’s proven track record of success has proven that its business model is both scalable and profitable. The well-established systems and processes are specially designed to help franchisees thrive in different types of market conditions.
• Comprehensive Support: As a franchisee, you’ll enjoy the support of Chhaswala’s team. The support includes marketing assistance, training, finding the right location, operational guidance, and ensuring all the necessary things are there to run the franchise effectively.
• Innovative Concept: Chhaswala’s unique selling items set it apart from its competitors be it its special recipes, customer service approach, or its menu, the brand concept is a key driver for its success.
• Strong Brand Identity: Chhaswala’s has quite a strong brand reputation, which you can leverage as it provides a significant advantage in building customer loyalty and the brand reputation of your store. The brand name helps capture and retain customers which will give your outlet a head start.

Chhaswala Popular Products

Most people are drawn toward dairy products, you could be even one of them. Well, this is the main reason why Chhaswala is loved by so many!

Chhaswala is known for its flavourful and refreshing beverages and Chhaswala dairy-based drinks by keeping the traditions of India alive yet giving unique and health-based products too. Below are some of the popular Chhaswala franchise products which have contributed to Chhaswala’s popularity.

• Masala Buttermilk
• Jeera Buttermilk
• Mint Buttermilk
• Sweet Lassi
• Aam Pana
• Dahi
• Rabdi 100 ml
• Kaju Anjeer Shake
• Cold Coffee
• Mango Power Milk
• Cold Coco
• Green Elaichi Power Milk
• Thandai

These are some of the main and top-selling products of the Chhaswala franchise.

Also read: Tikhi Gali Franchise: Cost, Profits, Fees, and How to Apply Online

Understand the Models offered by Chhaswala Franchise

The Chhaswala franchise offers two business models which are:

1. FOFO (Franchise Owned Franchise Operated) Model

• This model allows the franchisee owners to operate the outlet.
• The required investment for this model is about 15-16 lakhs which includes setup costs, Chhaswala franchise fees, and other expenses.
• The minimum area requirement is about 250-300 sqft.
• This model is typically suited for franchisees who want full control over the operations.
• This model is best for hands-on entrepreneurs who wish to have control of the operations and are willing to be involved in business activities daily.

2. FICO (Franchise Invested Company Operated) Model

• In this model, the franchisee invests but the company has all the rights to operate and manage the outlet.
• The required investment for the FICO model ranges from 70-90 lakhs which will depend on the scale and location of the outlet.
• The model suits investors who prefer in hands-off approach and lets the parent company manage up their daily operations.
• The model is ideal for investors who are looking to make a passive income stream and do not wish to be involved in day-to-day operations.

How much is the Chhaswala Franchise Profit Margin?

As mentioned, The Chhaswala franchise operates under two models, FICO (Franchise invested company operated) and FOFO (Franchise Owned Franchise Operated), each one of them being influenced by different profit margins. Below is an estimated profit margin breakdown for both the models:

1. FOFO Model (Franchise Owned, Franchise Operated)

• Profit Margin: 20-25% (approx).
• Revenue: The franchisee keeps most of the profit after paying the royalty and commission to the Chhaswala franchise.
• Costs: The franchisee bears all the costs including staff salaries, rent, operational expenses, and even of raw materials.
• Profitability: The margins of the Chhaswala profit are higher and their team has control over their operations and their costs. The margins can also be varied as per the running of the business.

2. FICO Model (Franchise Invested, Company Operated):

• Profit Margin: 15-20% (approx.).
• Revenue: The franchise earns a percentage of the revenue which is agreed by the franchisee during the agreement.
• Costs: The franchisee is responsible for the initial investment while the Chhaswala runs all the operational costs.
• Profitability: The margins tend to be slightly lower since the company has major operation controls in the business.

Both the models come with support from Chhaswala which includes marketing assistance, supply chain management, and training which helps in maintaining the brand consistency and quality across all the outlets.

Well, if you wish to pick between FOFO and FICO the choice depends on your depending on your level of involvement, business goals, and risk tolerance.

What to Expect from Chhaswala Franchise Support

Chhaswala provides comprehensive support to franchisees, ensuring the franchise runs smoothly and profitably:

• Training: Chhaswala offers training programs for staff as well as for the franchise owners which includes training on food preparation, customer service, hygiene, and inventory management.
• Marketing: The Chhaswala team provides centralised marketing efforts and campaigns that aim to for extensive promotions to increase the brand visibility. Franchisees can also expect localised marketing support which drives in good foot traffic.
• Supply Chain: The team of Chhaswala ensures a consistent supply of raw materials which helps in maintaining the taste and quality of their products.
• Operational Support: The team of Chhaswala provides ongoing operational support which includes software management, and POS systems, and also provides continuous staff training.
• Location Support: Chhaswala will help you to find the right location with high footfalls such as shopping centres, educational institutions, commercial hubs, malls, etc. The support team will help you to identify it as per your chosen Chhaswala franchise model.

Important Documents to Set Up Chhaswala Franchise

To obtain a Chhaswala franchise, you may need to provide a range of documents with specific requirements which will be set by the franchisor. Below are some of the listed documents which you may be asked for:

• PAN Card: For tax identification.
• Aadhaar Card or Passport: Proof of identity.
• Proof of Address: Recent utility bills, rent agreements, or property ownership documents.
• Bank Statements: To demonstrate your financial capability to invest in the franchise.
• Income Tax Returns (ITR): Generally for the past 2-3 years, showing your financial stability.
• Net Worth Statement: Certified by a chartered accountant to confirm your net worth.
• Proof of Net Worth: To show your financial ability to invest in the franchise (bank statements, income tax returns, etc.).
• Investment Plan: A detailed breakdown of how you plan to invest the required capital.
• Proof of Residence: Recent utility bills, rent agreements, or property ownership documents.
• Business Registration Proof: If applying as a company or partnership, provide certificates of incorporation, GST registration, etc.
• Non-Disclosure Agreement (NDA): To protect the franchisor’s business secrets and model.
• No Objection Certificate (NOC): From local authorities or the property owner (if applicable).

How to Apply For A Chhaswala Franchise?

Follow the below steps to apply for a Chhaswala franchise:

1. Visit the Official Website

• Go to Chasswala’s official website to check for any available information on franchising opportunities. Many brands have a dedicated Franchise section where you can find the application form or additional details.

2. Submit a Franchise Inquiry Form

• If available, fill out the Franchise Inquiry Form on their website. This form usually asks for basic information like your name, contact details, location, and financial capacity.

3. Contact via Email

• You can reach out to Chasswala’s franchise team via email. While they may not have specific contact details publicly listed on the website, you can typically find these details in the franchise section or by contacting their general customer support email. Common email formats may look like:
• info@chasswala.com
• franchise@chasswala.com

Be sure to write a professional email expressing your interest in a franchise, including your location, experience, and ability to invest.

4. Call the Franchise Department

• If an email option isn’t available, try contacting them via phone. The contact number can often be found on the Contact Us page of the Chhaswala website. A quick phone call can connect you with the franchise team directly for faster assistance.

6. Franchise Expos or Events

• Chhaswala may also participate in franchise expos or events. Attending such events can help you directly interact with the team and gather more information.

Once you submit your inquiry through one of these channels, the Chhaswala franchise team will typically get in touch to guide you through the rest of the application process.

Check out this: How to choose the right Franchise CRM

Frequently Asked Questions of Chhaswala

1. What is Chhaswala?

Chhaswala is one of the fastest-growing beverage brands which is specially known for its buttermilk (chass) and many other Indian traditional drinks which include aam pana, lassi, and more. The brand aims to deliver fresh and healthy food by giving them a modern touch yet keeping the traditions alive.

2. How can I apply for a Chhaswala franchise?

You can apply for the Chhaswala franchise by following the below steps:

1. Visit the official Chhaswala site and fill out the franchise inquiry form.
2. You can contact them through their email as well that is franchise@chasswala.com.
3. You can call the business development or franchise team for further queries.

3. What are the eligibility criteria to open a Chhaswala franchise?

To open a Chhaswala franchise you need the following:

• A good location that has high foot traffic (the location will be suggested by Chhaswala).
• Adequate financial capacity to invest in your chosen Chhaswala model.
• Some experience in the food industry or any business (not mandatory).

Chhaswala will assess your financial ability, location, and alignment with the brand during the application process.

4. What is the duration of the franchise agreement?

The duration of the agreement will be specified as per the contract and the chosen model, typically the agreement can range from 5 to 10 years.

5. What are the royalty and other ongoing fees?

The franchisees are usually required to pay a certain royalty fee which is the percentage of the monthly sales. Other fees may also be included which can contribute to the marketing efforts of the Chhaswala team.

6. Do I need to find my location?

You can propose a location for Chhaswala, the team will review its feasibility, competition, foot traffic, and proximity of the stores. The team will also suggest a proposed location of their choice if your location does not match up with their criteria.

7. What is the ideal size for a Chhaswala franchise outlet?

The ideal size of the Chhaswala franchise is basically around 250-500 sq ft. However, it can vary on the basis of the model you choose and the location as well.

8. Do I need prior experience in running a business?

Having prior experience in the food and beverage industry is essential. Chhaswala provides training and support to ensure that first-time franchisees get to succeed in the business.

9. How long does it take to open a Chhaswala franchise?

The time frame for the store opening can vary from 2-4 months. This also includes the application approval, franchise agreement, set up of store, and training as well.

10.  Will Chhaswala help with marketing my franchise?

Yes, Chhaswala provides marketing support to promote your grand opening of the franchise. They will also offer digital marketing and local campaigns to attract potential customers.  

11.  What are the potential earnings for a Chhaswala franchise?

The earning potential of the Chhaswala franchise depends on the location, market conditions, operational efficiency as well as the owners too. The Chhaswala will provide you with a business plan with the projected earnings during the application process.

12.  Can I own multiple Chhaswala franchises?

Yes, you can own many franchises of Chhaswala if you are successful in running the present franchise. 

Conclusion

In conclusion, Chhaswala represents a promising franchise opportunity in the field of the beverage industry. With modern business practices and a unique blend of flavours, Chhaswala offers a potential chance for franchisees to tap into a market that values both authenticity and quality.

The Brand’s established reputation, strong customer base, and support by the franchisees makes it quite a good option for entrepreneurs who are looking to invest in this business model.

However, the success also depends on the market understanding, location as well and the commitment to the brand’s standards. The Chhaswala’s mission is to deliver high-quality items and also franchise opportunities for potential growth in the community.