Allen Solly

Allen Solly, a part of Madura Fashion & Lifestyle (a division of Aditya Birla Fashion and Lifestyle), is one of India’s largest and fastest-growing branded apparel companies. Known for its premium offerings, the brand has played a significant role in shaping the retail sector.

Since its launch in 1993, Allen Solly has revolutionized the market with its bold positioning and innovative communication, becoming a leader in the ‘smart casuals’ category.

Madura Fashion & Lifestyle is headed by Vishak Kumar, the CEO, who oversees brands like Van Heusen, Louis Philippe, Allen Solly, and Peter England.

This business unit operates under Aditya Birla Fashion and Retail Ltd. (ABFRL).The franchise model followed by Allen Solly is the FOFO (Franchise Owned Franchise Operated) model.

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