BeCafe

BeCafe is a Franchised Café Chain of BPCL with best beverages, excellent food, comfortable seating and clean washroom.

Mission: We will be India’s largest franchised café chain with a customer value proposition of providing ON THE GO F&B convenience.

Business Objective:

Sustain and grow our highway business while staying relevant to the highway consumer by building a network which offers a differentiated customer experience around fuel + on the go F&B convenience + hygienic toilet + EV charging + parking to the rapidly growing motorist segment.
Highway travellers crave for a good eatery, hygienic washrooms, and a place to stretch their legs giving us an opportunity to step in and fulfil that need with our outlets which offer all of these along with something more.
Bring the taste and experience of a premium cafe at a comparatively nominal prince in the top cities of the country, thus becoming one of the major players in this market segment.
Realise higher fuel sales and revenues from our highway and urban network through additional customer turn-ins.
Gain entry in the high margin F&B segment, create opportunities to make inroads into the value chain through private labels, backward integration and stake holding.