Haldiram

Haldiram: A Legacy of Taste and Tradition

Haldiram is an iconic Indian multinational company renowned for its sweets, snacks, and restaurant services. Headquartered in Noida, India, Haldiram has earned a reputation as one of the country’s most beloved snack brands, offering a diverse range of products that cater to every age group and taste preference.

A Rich Heritage
Haldiram was founded in 1937 by Ganga Bishan Agarwal, popularly known as Haldiram Ji, in Bikaner, Rajasthan. What began as a modest sweets and snacks venture has now evolved into a global brand, celebrated for its dedication to quality, innovation, and authentic flavors.

Quick Facts About Haldiram
Revenue: ₹7,130 crore (US$1 billion) in 2019
Market Share: Over 20% of the organized snack market in India
Employees: More than 50,000 professionals
Distribution Network: Over 800,000 outlets across India and in 40+ countries
Product Categories:
Sweets: Traditional Indian mithai made with premium ingredients
Namkeens: A wide variety of savory snacks like bhujia, mixtures, and chips
Ready-to-Eat Meals: Instant meals for on-the-go consumption
Frozen Foods: Convenient, high-quality frozen offerings
Beverages: Traditional Indian drinks like lassi, buttermilk, and packaged fruit juices
Global Reach and Popularity
Haldiram’s products are loved worldwide, from the Middle East to the USA, UK, and Southeast Asia. The brand’s focus on authentic Indian flavors and superior quality has made it a favorite among both Indian expatriates and international consumers.

Commitment to Excellence
Haldiram’s success lies in its meticulous approach to maintaining taste and quality. By blending traditional recipes with modern manufacturing techniques, the brand ensures a seamless balance between authenticity and innovation.

An Ever-Growing Legacy
With a market share exceeding 20% in India’s organized snack industry and a robust global presence, Haldiram is not just a snack brand—it’s a symbol of Indian culinary heritage, bringing joy to millions around the world.

Whether it’s a festive celebration or a quick snack break, Haldiram continues to delight taste buds with its unmatched range of products.