Kisna Franchise Opportunity: Invest in a Leading Jewellery Brand with High ROI

Entrepreneurs have increasingly adopted the franchise business model due to its merit of investing in a brand that has already been established and possesses a track record. Kisna Franchise is one such brand investment worthy of the notice of every individual.

It has been known in the jewellery sector for its fair share of quality, innovation and trust. Well-versed with both the product range and the market dynamics, Kisna offers an inviting prospect for anyone interested in undertaking a franchise.

Kisna has a heritage, and ethos of innovation, and is centred on the customer; hence, it provides just that. Such elements are attractive to both clients and potential franchisees as the brand has embraced quality, trust, and franchisee social responsibility. 

This article provides a structure and covers various elements of the Kisna Franchise such as the brand, investment, profitability, and how to join the franchise.

About the Brand/Product

Historical Background and Origins

Kisna is one of those brands when it comes to the jewelry business and its establishment was mainly to provide enhanced diamond and coloured gemstone jewelry that incorporates basic and modern design. With time,

Kisna has managed to gain many loyal customers when it comes to figurines, for it offers different types and ranges of a product from simple to extreme ones.

The genesis of the brand was in an era where the market fit for fancy good quality and certified diamonds was picking up, and not necessarily the customers only wanted luxury, there was a need for value, accessibility and transparency.

It was this knowledge of the consumer that prompted Kisna to disrupt the traditional pack of the jewellery industry and present a fitting solution as the business model that it has today, premium products across price ranges and remarkable customer satisfaction.

Key Milestones

The brand has had many achievements throughout its journey. Some of the important milestones are:

• Geographic Expansion: Kisna commenced its operations with a limited retail chain and then took a giant leap, today reaching over 3500 retail touchpoints in India and across the globe.

• Repositioning Efforts: Through the years, Kisna has made changes to its stock, introducing more lines of products and meeting the tastes of the consumers. This also includes the establishment of Kisna Exclusive Boutiques that provide a beautifully designed environment for shopping.

• Globalization: With the growth of the brand, Kisna also began to explore foreign markets towards building itself as a global jewellery brand.

Current Market Presence

The present scenario is that, Kisna is not only a household name in India’s jewellery industry but also expanding its wings overseas. The brand has established its foothold with more than 3500 retail outlets and a robust online presence through Kisna.com.

The flagship concept of the brand, Kisna Exclusive Boutiques, provides a comprehensive range of jewellery for the consumers of all the sections and all the categories of jewellery available.

Main Products and Services

Kisna has various products to offer which are as follows:

• Diamond Collection: Engagement rings, wedding rings, studs, neckpieces, and bangles.
• Gold Collection: Ethnic and modern gold ornaments for diverse purposes.
• Stones Collection: Quality stones such as rubies, emeralds, and sapphires.
• Fashion and Designer Jewelry: Specialized designs for weddings or personal requests.

Moreover, the firm is recognized for providing top-notch quality, even certifying its diamonds, and promoting customers’ confidence and honesty.

Key Details of the Franchise

Brand Name and Industry

• Brand Name: Kisna
• Industry: Jewellery retail, Luxury Goods

Kisna franchise model works in the vibrant industry of jewellery, which is worth billions of dollars and keeps expanding, thanks to consumers looking for beautiful, artistic, and responsibly sourced products.

Investment Range and Costs

Committing towards investment in a Kisna franchise is a two-way street with significant implications on the side of the investor. Typically, Kisna brand stores registering for a franchise can expect an investment between INR 20 Lakhs to INR 1 Crore depending on the size and range of the store (kiosks/boutiques/large retail shops).

Key costs:

• Franchise Fee: This usually is the first amount payable under the franchise agreement enabling the franchisee to make use of KISNA’S brand name.
• Setup Costs: These costs encompass the expenses associated with setting up the outlet, including but not limited to, interior decoration, display racks, and external boards.
• Inventory: Some amount of stock of jewels and gems needs to be there to start the business.
• Royalties: Kisna collects maintenance fees regularly, for the right to sell their products which is a percentage of sales and is generally around 5% and 10%.
  

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Product and Brand Range

Overview of Product Offerings

Kisna franchise is surely a one-stop shop catering to all the customers in the market the range is as follows: 

• Ultra-luxury diamond studded ornaments for affluent individuals. 
• Value for money, casual such jewels for the average customer. 
• Jewels for special occasions like an engagement ring, or wedding ring. 
• Jewels can be designed by the consumers to suit their wishes.

Unique Selling Points (USPs)

• Assurance of Quality: Each specimen is designed and painstakingly made to perfection and confirmed so that the clients get quality products only.
• Innovative Designs: Kisna fuses heritage with modernity in its design and offers an extensive range to suit different tastes.
• Luxury For All: Kisna’s price range addresses the vast needs of customers appealing to almost every class of people who dream about luxury.
• Responsible Sourcing: Kisna also seeks to walk the talk by ensuring that their diamonds and other gemstones are obtained ethically – in all stages of the supply chain.

Differentiation in a Competitive Market

Kisna is a brand that is well known for its trustworthiness, innovation, and customer service in the market. Maintaining its focus on quality, honesty, and customer satisfaction has earned Kisna a place in the hearts of consumers.

In addition, its wide array of product offerings and adaptable pricing policy make it suitable for different market segments.

Kisna Franchise Models

Multiple Kisna franchise models tackle varying business setups and investment levels.

These models are quite flexible, enabling investors to opt for the one which is the most cost-effective depending on their location, budget or even aspirations.

• Kiosk Model: This model is adapted to small footprints located in high-density areas such as shopping malls as this is likely lower in cost and requires less investment.
• Exclusive Boutique Model: This is the flagship model in which a larger standalone outlet is created to stock and sell the entire range of Kisna products.
• Retail Store Model: This model is particularly for large retail spaces and provides the entire collection of goods available and enhances the level of customer satisfaction.

Each model comes with its set of advantages:

• Kiosk: Requires less upfront capital and it is easy to expand.
• Private Boutique: Delivers great customer service and has more income prospects.
• Retail: An all-round business model that supports both high sales turnovers and big stock levels.

Cost Breakdown

A franchise consists of various fees and amounts to start. Launching a Kisna Franchise cost incurs several expenses which are as follows:

• Franchising Fees: INR 5 to 10 lakhs.
• Infrastructure Development: INR 10 to 50 lakhs depending on the business model and geographical area.
• Opening Stock: INR 10 to 30 Lakhs.
• Furnishing & Designing: INR 5 to 20 Lakhs.
• Other Expenses: Licensing, operational expenses, advertising, salaries for staff.

The overall upfront expenditure primarily lies between INR 20 Lakhs and INR 1 Crore depending on the model and the location opted for.

Profit Margin and ROI

If we take the average profitability of franchise ownership for the Kisna franchise profit margin, it is not less than 20% and not more than 40%.

The time frame for the return on investment (ROI) fluctuates according to the locality, scale of the outlet and prevailing market conditions, but the majority of the franchise operators state that they have recouped their investments in 2 to 3 years resulting in major profits in the years that follow.

The return on investment (ROI) process can be speeded up by strategic site selection and proper management.

Space Requirements

The different space requirements for a Kisna franchise profit depend on the model:

• Kiosk: Requires about 150-300 sq. ft.
• Exclusive Boutique: Requires Around 500-1000 sq. ft.
• Retail Store: Requires larger spaces, typically 1000 sq. ft. or more.

Benefits of the Franchise Investment

Deciding to invest in a Kisna jewellery franchise comes with several advantages, as detailed below:

• Recognizable and Reputable Brand: Kisna is a recognised and trusted brand in the jewellery market.
• Assistance and Training: Franchisees are provided both in-depth training as well as marketing and operational assistance.
• Possibility of Expansion: Kisna provides the possibility of expansion allowing franchisees to enhance their business by opening several outlets.
• Impressive designs: The eye-catching catalogue of the company makes the customers go for a second buy as soon as they can.

Documents Required for Franchise Setup

The documents needed for setting up a Kisna franchise include:

• Proof of Identity (Aadhar Card, PAN Card, Passport etc.).
• Business-related documents (Company registration, GST details etc.).
• Financial Documents such as (Bank statements, balance sheets or investment-related documents).
• Franchise Agreement.

How to Apply for the Franchise Investment

1. Submit Inquiry: Indicate your intention by completing the franchise inquiry form on the Kisna website.

2. Review Process: Kisna will examine your application together with your financial statements and business strategy.

3. Site Selection: Identify an appropriate site with assistance from Kisna.

4. Approval and Setup: When approved, support shall be granted in placing the premises in operation.

5. Launch: After the completion of the setup, support will be available for marketing and launch activities of Kisna.

Following these simple steps will ensure a Kisna jewellery franchise profit margin with ease and fulfilment!

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Frequently Asked Questions

1. What is the cost of setting up a Kisna franchise? 

The investment range is generally between INR 20 Lakhs to INR 1 crore. 

2. What is the Kisna franchise’s ROI? 

Usually, a return on investment takes around 2 to 3 years to achieve due to location, sales volume, and some other factors. 

3. Is there a residuary operational kindness from Kisna? 

There is a tremendous kinship of kin provision that involves training, marketing, and operational support provided by Kisna.

4. What are the considerations concerning the selection of the franchise location to Kisna? 

Kisna suggests these schools be located in areas with a lot of people, easily seen from outside the malls, shopping centres, and residential areas to ensure that they are busy and sell a lot.

5. What type of training is given by Kisna to the franchise partners? 

Kisna has an entire training program, but it is not limited to, product and service, customer service, sales, stocking, and running of the outlet daily training to provide the chances for the franchisee to work comfortably.

6. Does the Kisna franchise incur royalty or other continuous payments? 

Yes, the Company Kisna, implements a systematic royalty that is a percentage deducted from the monthly sales by the franchise for purposes of providing the franchisee with constant assistance, advertisement and the brand itself.

7. Is it possible for me to run more than one Kisna franchise? 

Yes, Kisna permits multi-unit franchises provided certain performance and other operational conditions have been satisfied.

Conclusion

About jewellery business, and especially in becoming an owner of  Kisna Franchise, is very lucrative not only because the profit margins are extremely high,

but also due to the presence of an already established brand and the varying models available.

Being the reputed and quality-conscious brand that it is, Kisna is a brand that does not disappoint its investors.

The Kisna franchise contact number, designed to be focused on system expansion, offers solutions that enable effective and sustainable growth in doing business.

Begin your steps as advised so that you start the franchise and enjoy the benefits as well as the profits that are promised in the future.