Nothing Before Coffee Franchise: Costs, Profits, and Opportunities

Nothing Before Coffee is a brand that has over time been associated with quality, innovation, and love for coffee in a coffee culture transforming into a premium experience because nothing gets better than nothing before coffee.

Since 2017, NBC has been altering how people relate to beverages, offering a mix of traditional and contemporary.  

Nothing Before Coffee franchise has an entrepreneurship opportunity for those who want to join this fast-paced market and make good money from it.

The QSR framework is a unique approach to the average metropolitan consumer’s order, satisfaction, and loyalty.

With an impressive proven product line model and an established system, which extends enormous support to franchisees in this challenging environment, successful festivities would never be impossible.

About the Brand/Product  

Historical Background

Nothing Before Coffee emerged back in 2017 and was born out of the intent to bring the alluring aroma and flavour of freshly brewed coffee to the world.

Cavities in the coffee experience made NBC establish a brand that served coffee like fine art.  

Major Milestones  

2017: The opening of NBC brings changes to the QSR coffee genre. 

Expansion to 76 outlets across 31 cities, thus establishing its mind share in the minds of households. 

Diversified menu of more than a hundred beverages, including some signature creations such as Shrappe. 

Current Market Presence  

Today, Nothing Before Coffee operates across India, marking its presence in both metropolitan cities and smaller towns. Its scalable model and consumer-first approach have managed to help the brand make waves in the very short time that it opened up shop with interesting beverages and great service. 

Main Offerings  

 NBC’s menu affords a wide spectrum of beverages catering to every palate.  

•  Espresso Classics: Cappuccinos, lattes, macchiatos.  
•  Signature Drinks: Shrappe and other creative concoctions.  
•  Cold Beverages: Iced coffees, frappes, and seasonal coolers.  

Key Details of the Franchise  

Name of the Brand: Nothing Before Coffee (NBC).  

Field: Quick Service Restaurant (QSR); Premium Beverages.  

Investment: ₹15–25 lakhs, depending on the model and location. The initial investment covers franchise fees, equipment, inventory, and setup costs. 

Profit Margins: Very high in terms of ROI.  

Setup Requirement: Small spaces with modern brewing machines and counters, designed for efficiency. Locations in high-traffic areas like malls or business districts can boost sales and ensure the best returns.

Product Range  

The Extensive Menu  

Nothing Before Coffee Franchise has the widest variety of beverages under its roof in the food industry.  

•  Hot Coffees: The perfect mix of almost any espresso drink that you can imagine.  
•  Cold Coffees: A refreshing mix for dull weather.  
•  Shrappe: Something very unique to NBC.  
•  Mocktails and Specialty Drinks: Adding variety to the menu.  

Unique Selling Points  

•  High-quality coffee beans from the best suppliers.  
•  State-of-the-art brewing techniques mean consistency all across the board.  
•  100-plus beverages that no other place can offer.  

Market Differentiation  

Artisanal coffee meets the quick service restaurant model: that is what makes NBC different. Unlike the rest of the brands in the market, it caters to the different spectrums of the customer base by offering affordability, yet at the same time, excellent quality.

Franchise Models  

The Nothing Before Coffee franchise model provides two main business formats to meet the differing needs of investors:  

1. The Kiosk Format 

Compact and cost-efficient. 

Very ideal for high-traffic areas such as malls, airports, and transit hubs. 

2. Full Cafe Model 

Large with seating arrangements. 

Best for an urban crowd that enjoys a very lively and busy café culture. 

Advantages 

Kiosk Model: Quick installation and relatively low investment but achieves much higher returns in very busy locations. 

Cafe Model: More brand presence, much higher average order value, and premium customer experience.

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Market Analysis for Coffee Franchises  

Market Size and Growth of Coffee in India:   

• The Indian coffee market about USD 1.5 billion in 2023, is anticipated to grow at a CAGR of 8-10 from 2023 to 2028.  
• This growth is driven primarily by urbanization, changing lifestyles, and increasing heaviness for premium coffee.  
• India has been one of the largest coffee producers globally, famous for producing robusta and arabica beans, keeping the domestic market filled with beans importing almost zero.  

Global Coffee Market Insight: 

• According to 2022 data, the international coffee market is above USD 126 billion and is projected to grow at a CAGR of 4.3% through 2030.  
• The rise of speciality coffee and sustainable practices is the new norm that is reshaping the industry.  
• The emerging markets in Asia Pacific are among the most promising areas of future growth as they show aerospace development.  

Competitive Landscape:   

• Leading players include Café Coffee Day, Starbucks, and Barista in the Indian coffee franchise market.  
• Unlike typical competitors for a premium price tag, the Nothing Before Coffee franchise offers over a hundred items, appealing to varying tastes while remaining conscious of low costs.  
• These qualities will make it a strong contender in a very competitive market, with an innovative Shrappe offering, and a focus on excellence.

Cost Breakdown  

Buying a franchise incurs various costs. The Nothing Before Coffee franchise cost in India is reasonable and mentioned below:

1. Infrastructure Investments  

Interior designing and layouts: 5-10 lakhs;  

Equipment (coffee machines, storage and more: 35 lakhs;  

2. Franchise Fees  

Onetime fee: 5-10 lakhs 

3. Initial Inventory 

Coffee beans with flavoured syrups, disposables, etc: 23 lakhs 

4. Other Costs 

Licensing and permits: 1 lakh;  

Marketing and launching campaigns: 23 lakhs.  

Total investments:  

Depending on the model, the total investment goes up to ₹15-25 lakh, thus making the Nothing Before Coffee franchise cost a reasonable option for budding equity investors.

Profit Margin and ROI  

Margins of profit

The Nothing Before Coffee franchise turns out to be a huge profit earner for the reason that it functions on a very effective QSR model and very high-margin products.  

•  Average Margins: 20-30% per beverage sold.  
•  Premium Products: Drinks like Shrappe offer even higher profit margins.  

Return on Investment (ROI)  

• Breakeven Period: Generally achieved within 12-18 months, depending on location, footfall, or management efficiency.  
• Sustained Months of Profit: NBC-Ever since the customers, and buyers find it profitable for continuous sales and profits.  

Major Factors Affecting Profitability  

• Location: Prime locations like malls and flow channels yield higher footfall and sales.  
• Menu Optimization: Promoting high-margin items such as signature drinks will boost profitability.  
• Operational Efficiency: Better margins are achieved by effective cost output, along with quality control.  

Nothing Before Coffee franchise profit margin goes beyond the quick return to the creation of a long-standing market within the burgeoning coffee market.

Space Requirements  

Requirements Depending on the Chosen Model, Space for the Nothing Before Coffee franchise is explained below:

Kiosk Model:  

A 100-200 sq. ft. location.  

Compact yet efficient brewing stations.  

Ideally suited for Shopping malls, airports, metro stations and busy marketplaces.  

Coffee Shop Model  

A  500-800 sq. ft.  location

It has an appropriate seating arrangement, storage area, and brewing area.  

Units: Urban neighbourhood, business districts, high street locations.  

Layout and Design Considerations  

• Brewing Efficiency: Allow fluid movement to and from work areas for beverage preparation and service.  
• Storage: Enough space for coffee beans, syrups and disposables.  
• Customer Comfort: For café models, let’s get cosy seating and ambience.  

The Right Location Selection  

•  Footfall: High pedestrian areas guarantee better sales.  
•  Visibility: Strategically placed for maximum exposure.  
•  Target Audience: Proximity to offices, colleges, and residential areas.  

Picking the location that will get you maximized profit on your franchising Nothing Before Coffee is important.

Benefits of the Nothing Before Coffee Franchise  

The Nothing Before Coffee franchise offers numerous advantages that make it a highly attractive investment opportunity:  

Established Branding and Consumer Trust 

Recognition: The name of NBC carries trust and quality so that its customers are impressed easily.  

Customer Loyalty: The premium offerings make sure that there is repeated business for the brand.  

Operational Support 

Staff Training: Complete training programs around brewing, customer service, and operations. 

Inventory Management: Guidance on sourcing and stocking products efficiently. 

Technology Integration: POS systems and digital operations support. 

Marketing Support 

National Campaigns: Play on the coattails of NBC’s branding across India. 

Local Promotions: Strategies specifically carved out to augment local footfall. 

Digital Marketing: Tap into the online power of NBC to draw net-savvy consumers.  

Scalability and Expansion Possibilities  

Start with a kiosk and continue expanding into a full-scale café model found in different locations. Franchisees can open more than one outlet in different locations. They can therefore grow their business.  

Profitability and Longterm Growth  

Sustained Demand- The global appeal of coffee sustains sales. 

Innovation-prolong customer interest when there is consistent food menu extension. 

Such benefits make the Nothing Before Coffee franchise an unrivalled opportunity in QSR and café sectors.

Documents Required for Franchise Setup  

To become a Nothing Before Coffee franchise owner, you’ll need to provide:  

Legal Documents  

Franchise deed.  

Business registration certificate.  

Identity Proofs  

PAN Card.  

Aadhar card.  

Financial Papers  

Bank statements or proof of funds. 

Licenses  

Food Safety License.  

Trade License.  

How to Apply for the Nothing Before Coffee Franchise  

Here is the easy guide to apply for Nothing Before Coffee franchise: 

1. Inquiry Submission: Go to the official NBC website and fill out the inquiry form for franchising.

2. Initial Discussion: Discuss investment particulars with the NBC team.

3. Document Submission: Submit required legal and financial documents. 

4. Application Approval Process: NBC evaluates the application and only those candidates that qualify sign the franchise agreement. 

5. Setup & Training: Outlet setup completion and staff training. 

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Frequently Asked Questions 

1. What is the investment to start with the Nothing Before Coffee franchise? 

The investment varies from ₹15 to ₹25 lakhs depending on the model of the franchise and the location

2. What franchise models does Nothing Before Coffee provide?

Nothing Before Coffee has two models:
Kiosk Model: Small spaces, like malls and transit centres, occupy the Kiosk Model.
Full Cafe Model: It has a seating capacity and works best in urban hubs. 

3. How much space does it take to open a Nothing Before Coffee outlet?

Kiosk Model: 100-200 sq ft.
Café Model: 500-800 sq ft. 

4. So, what is the breakeven time for the NBC franchise?

By and large, within 12-18 months of managing site operations, the franchiser can achieve breakeven. 

5. What are the training of franchises which will be offered by NBC?

Training of staff.
Inventory management.
Marketing campaigns.
Technology integration for operations. 

6. What profit margin would NBC have for its franchise?

NBC’s average profit margin is 20-30% on every beverage sold, whereas a premium drink like Shrappe will make even better margins. 

7. What licenses are required to establish a Nothing Before Coffee franchise?

The licenses for setting up a Nothing Before Coffee outlet include:
A food safety license
trade license
other local approvals, etc. 

8. What sets Nothing Before Coffee apart from other coffee franchises?

Affordability with premium quality comes up as unique offerings such as its signature Shrappe into its highly competitive arena. 

9. Can a franchisee open multiple outlets on NBC?

Yes, franchisees are allowed to multiply by opening some outlets in different locations.

10. How can I apply for a Nothing Before Coffee franchise?
Follow these steps to apply:

• Submit an inquiry form on the NBC website.
• Discuss investment and setup details with the NBC team.
• Provide required documents for approval.
• Complete the setup and training process after approval.

Conclusion  

Now’s the time to think about the Nothing Before Coffee franchise if you’re interested in becoming part of the coffee revolution.

It’s a community of coffee enthusiasts created by train-worthy, tried-and-tested success combined with an ever-increasing loyal customer base, as well as a solid training program for franchisees that makes NBC more than a mere business.

With the brand, you are privy to innovative products, all-around marketing support, and a name synonymous with quality and creativity.

Don’t just sit and watch the coffee industry flourish-become a major player in it. Leverage the power of Nothing Before Coffee to help make your entrepreneurial dreams deliciously real.

Your first cup of coffee sets the course for your success journey.